{"id":19236,"date":"2023-10-24T10:16:03","date_gmt":"2023-10-24T08:16:03","guid":{"rendered":"https:\/\/www.architectureinterieureduvin.com\/professional-wine-counters-at-chateau-prieure-lichine\/"},"modified":"2024-03-25T16:13:03","modified_gmt":"2024-03-25T15:13:03","slug":"professional-wine-counters-at-chateau-prieure-lichine","status":"publish","type":"post","link":"https:\/\/www.architectureinterieureduvin.com\/en\/professional-wine-counters-at-chateau-prieure-lichine\/","title":{"rendered":"Professional Wine Counters at Ch\u00e2teau Prieur\u00e9-Lichine"},"content":{"rendered":"
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Ch\u00e2teau Prieur\u00e9-Lichine<\/strong> is a world-renowned wine estate in Bordeaux, at the heart of the prestigious Margaux appellation vineyards, known for its fine voluptuous wines.<\/p>\n

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\u00a9 Ch\u00e2teau Prieur\u00e9 Lichine – Gunter Vicente<\/p>\n

Architecture Int\u00e9rieure du Vin<\/strong> was called on to design and fit display counters to showcase the estate\u2019s wine in the ch\u00e2teau\u2019s boutique. Read on to find out more.<\/p>\n

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Ch\u00e2teau Prieur\u00e9-Lichine, a Margaux AOC Grands Crus Class\u00e9s Estate<\/h2>\n\n <\/div>\n<\/section>\n\n\n
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The Prieur\u00e9 de Cantenac vineyard<\/strong> was founded in the 10th<\/sup> century by the monks of the Vertheuil Abbey. The ch\u00e2teau was named after its former owner, Alexis Lichine, nicknamed the \u201cPope of Wine\u201d in Bordeaux.<\/p>\n

This historical wine estate is now owned by the Ballande group and is one of the 21 Margaux AOC grand crus class\u00e9s<\/em>. The Ch\u00e2teau Prieur\u00e9-Lichine vineyard<\/strong> is renowned for its fine red wines and obtained level 3 High Environmental Value (HVE) certification in 2019. It was a pioneer in wine tourism and is one of the most visited sites in the Bordeaux region.<\/p>\n

Each year, tourists from all over the world come to discover the estate\u2019s vines, wine cellars, and tulip vat room, among others. It was awarded the Best of Wine Tourism prize in 2019 for the quality of its teams\u2019 hospitality. Ch\u00e2teau Prieur\u00e9-Lichine wines are available in the boutique, a 2,000 sq. ft large circular room in which we have fitted professional wine counters<\/strong>.<\/p>\n\n <\/div>\n

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\u00a9 Ch\u00e2teau Prieur\u00e9 Lichine<\/p>\n

Displaying Wine Bottles and Accessories In-store<\/h2>\n

The main objective for this wine space was to showcase the vineyard\u2019s bottles<\/strong>, as well as wine tools, and boost sales in the boutique.<\/p>\n

Each cuv\u00e9e<\/em> needed to be easily identifiable, with the estate\u2019s wine bottles<\/strong> well-displayed and easy to handle so that visitors would reach for them naturally.<\/p>\n

We had a large floor area to play with, so we positioned several wine display counters<\/strong> around the store:<\/p>\n